Privacy policy

Privacy Policy

Last Updated: 20 August 2026

At Midnight Blu, your privacy matters to us. We are committed to protecting your personal information and providing you with a safe, secure and discreet shopping experience.

This Privacy Policy explains how Midnight Blu collects, uses, stores and shares your personal information when you visit our website, use our Services, place an order, contact us or otherwise interact with us.

Our online store is powered by Shopify, which provides the technology and services that allow us to operate our online store.

By accessing or using our website and Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

When we refer to “personal information”, we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with Midnight Blu, we may collect or process information including:

Contact Information

This may include:

  • Your name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

Payment & Financial Information

When you make a purchase, payment information may include:

  • Payment card information

  • Payment method

  • Transaction details

  • Payment confirmation

  • Other information required to process your payment

Payment information may be processed securely by our payment providers and Shopify.

Account Information

If you create an account with us, we may collect:

  • Username

  • Password

  • Account preferences

  • Account settings

  • Other information associated with your account

Order & Transaction Information

We may collect information relating to your interactions with our store, including:

  • Products you view

  • Products added to your cart

  • Products added to a wishlist

  • Products purchased

  • Returns and exchanges

  • Cancelled orders

  • Previous transactions

Communications

If you contact Midnight Blu, we may retain information included in your communication, including customer service enquiries, questions, feedback and other correspondence.

Device & Website Information

When you visit our website, we may automatically collect information such as:

  • IP address

  • Browser type

  • Device information

  • Network connection information

  • Unique device identifiers

  • Website activity

Usage Information

We may collect information about how you interact with our website, including when and how you browse or use our Services.

2. How We Collect Personal Information

We may collect personal information from several sources, including:

Directly From You

We may collect information when you:

  • Create an account

  • Place an order

  • Contact us

  • Subscribe to communications

  • Complete forms

  • Leave a review

  • Otherwise provide information to us

Automatically Through Our Website

Some information may be collected automatically when you visit or use our website through cookies, pixels and similar technologies.

From Service Providers

We may receive information from companies that provide services to us, such as:

  • Payment providers

  • Shipping and delivery providers

  • Website and technology providers

  • Customer service providers

  • Analytics providers

  • Marketing providers

From Partners & Third Parties

We may also receive information from business partners and other third parties where permitted by law.

3. How We Use Your Personal Information

We may use your personal information for purposes including:

Providing & Improving Our Services

We use information to:

  • Process and fulfil your orders

  • Process payments

  • Arrange shipping and delivery

  • Manage returns and exchanges

  • Maintain customer accounts

  • Remember preferences

  • Provide customer support

  • Improve our website and Services

  • Recommend products that may be relevant to you

  • Provide a more personalised shopping experience

Marketing & Promotions

Where permitted by law and in accordance with your preferences, we may use your information to send:

  • Promotional emails

  • Special offers

  • Product updates

  • Marketing communications

  • Advertising and promotional material

You can unsubscribe from marketing communications at any time using the unsubscribe option provided.

Security & Fraud Prevention

We may use personal information to:

  • Protect our website

  • Secure customer accounts

  • Detect and prevent fraudulent activity

  • Investigate suspicious or unlawful activity

  • Protect customers and our business

  • Maintain the security of our Services

If you create an account, you are responsible for keeping your login details secure.

Communicating With You

We may use your information to:

  • Respond to enquiries

  • Provide customer support

  • Contact you about your orders

  • Provide important account information

  • Communicate with you about our Services

Legal & Regulatory Requirements

We may use or disclose information where reasonably necessary to:

  • Comply with applicable laws

  • Respond to lawful requests from government authorities

  • Respond to legal proceedings

  • Protect our legal rights

  • Enforce our Terms and policies

  • Investigate suspected unlawful activity

4. How We Share Personal Information

We may share personal information with trusted third parties where necessary to operate our business and provide our Services.

This may include:

Shopify & Service Providers

We may share information with Shopify and service providers that assist us with:

  • Website hosting

  • Payment processing

  • Shipping and fulfilment

  • Customer support

  • Data analytics

  • Cloud storage

  • Information technology

  • Website security

Marketing & Advertising Partners

We may work with marketing and advertising providers to help us promote Midnight Blu and provide relevant advertising.

These providers may use information in accordance with their own privacy policies and applicable laws.

When You Ask Us To

We may share information when you request or authorise us to do so, including where necessary to:

  • Deliver your order

  • Process a payment

  • Provide a requested service

  • Connect with social media services

  • Use third-party website features

Business Transactions

Your personal information may be transferred as part of a business transaction, such as:

  • A sale or transfer of the business

  • A merger

  • A restructuring

  • Bankruptcy or insolvency proceedings

We may also disclose information where legally required or necessary to protect our business, customers or rights.

5. Shopify & Your Information

Our online store is powered by Shopify.

Shopify provides the technology and infrastructure that allows us to operate our online store and provide our Services.

Information submitted through our website may be transmitted to and processed by Shopify and other service providers, including providers located outside Australia.

Shopify may also process information relating to your interactions with our store and other Shopify-powered services in accordance with its own privacy policies.

For more information about how Shopify handles personal information, please review the Shopify Consumer Privacy Policy.

6. Cookies & Similar Technologies

Our website may use cookies, pixels and similar technologies to help us:

  • Keep our website functioning

  • Remember preferences

  • Understand website traffic

  • Improve our Services

  • Analyse customer interactions

  • Provide personalised content

  • Support marketing and advertising

You may be able to control cookies through your browser settings. Please note that disabling certain cookies may affect how some parts of our website function.

7. Third-Party Websites & Links

Our website may contain links to websites, applications or services operated by third parties.

If you follow a link to a third-party website, we recommend reviewing its privacy policy and terms before providing personal information.

Midnight Blu is not responsible for the privacy, security, content or practices of third-party websites that we do not control.

8. Children's Privacy

Midnight Blu is intended for adults and our Services are not intended for children.

We do not knowingly collect personal information from children under the applicable age of majority.

If you believe a child has provided us with personal information, please contact us so we can review the situation and take appropriate action where required.

9. Security of Your Information

We take reasonable steps to protect your personal information from:

  • Unauthorised access

  • Misuse

  • Loss

  • Alteration

  • Disclosure

  • Destruction

However, no online system or method of electronic transmission can be guaranteed to be completely secure.

For your protection, please avoid sending sensitive or confidential information through unsecured communication channels.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we retain information may depend on:

  • Whether you have an account with us

  • Whether we need the information to provide our Services

  • Order and transaction requirements

  • Legal and regulatory obligations

  • Resolving disputes

  • Protecting our legal rights

  • Enforcing our policies

When information is no longer required, we may securely delete or de-identify it where appropriate.

11. Your Privacy Rights & Choices

Depending on where you live and the applicable privacy laws, you may have rights relating to your personal information.

These may include the right to:

Access

Request access to personal information we hold about you.

Correction

Request that inaccurate or incomplete information be corrected.

Deletion

Request that certain personal information be deleted, subject to applicable legal requirements and exceptions.

Data Portability

In certain circumstances, request a copy of your personal information or request that it be transferred to another organisation.

Marketing Preferences

You can unsubscribe from promotional communications at any time by using the unsubscribe link included in our marketing emails.

Even if you opt out of marketing communications, we may still contact you about important non-promotional matters, such as:

  • Your orders

  • Payments

  • Account information

  • Returns

  • Customer service enquiries

  • Important service notifications

12. How to Exercise Your Privacy Rights

If you would like to access, correct or request deletion of your personal information, please contact us.

Email:
MidnightBlu2121@gmail.com

We may need to verify your identity before processing certain requests.

We will respond to privacy requests within the timeframe required by applicable law.

13. Privacy Complaints

If you have concerns about how Midnight Blu has handled your personal information, please contact us first so we can investigate and try to resolve your concern.

Email:
MidnightBlu2121@gmail.com

We take privacy concerns seriously and will handle complaints respectfully and confidentially.

Where applicable, you may also have the right to contact the relevant privacy or data protection authority in your location.

14. International Data Transfers

Because we use Shopify and other service providers, your personal information may be transferred, stored or processed outside Australia.

Where personal information is transferred internationally, we take reasonable steps to ensure it is handled in accordance with applicable privacy requirements.

Different countries may have different privacy laws and protections.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our business

  • Changes to our Services

  • Changes to how we handle personal information

  • Changes to privacy laws

  • Changes to technology or third-party services

When we make changes, we will update the “Last Updated” date at the beginning of this policy.

Where required by law, we will provide additional notice about significant changes.

We encourage you to review this Privacy Policy from time to time so you remain informed about how we handle your information.

16. Contact Us

If you have questions about this Privacy Policy, our privacy practices or your personal information, please contact us.

Midnight Blu
Email: MidnightBlu2121@gmail.com

Postal Address:
Parcel Locker 10027 42080
Echuca Post Shop
227–229 Pakenham St
Echuca VIC 3564
Australia

We are committed to handling your personal information with care, respect and discretion.

Midnight Blu 🌙💙

Your After-Dark Escape.